Broadway Mart Center
- Architects
- George Bergstrom The Parkinsons
- Year
- 1915
- Style
- Renaissance Revival
- City
- Los Angeles, CA
Broadway Mart Center is a ten-story highrise at 401-423 South Broadway in the Broadway Theater District, designed by the architectural duo of Parkinson and Bergstrom and completed in 1915. It replaced the three-story Hallett & Pirtle Building on the same corner and served for nearly sixty years as the flagship store of The Broadway.
the building
Flagship of The Broadway. Arthur Letts bought a foothold in The Broadway within a single storefront of the earlier building in 1896; by 1904 the store filled the entire ground floor, and by 1905 the upper floors too, before this larger building rose to house the flagship.
the style
Rendered in Renaissance Revival and Beaux-Arts style, matching the scale and dignity Parkinson and Bergstrom gave to a flagship department store on Broadway's historic theater and retail corridor.
More on Renaissance Revivalthe architect
Parkinson and Bergstrom worked together on several Broadway corridor landmarks, including the Trustee Building, Yorkshire Hotel, Bullock's Building, and Metropolitan Building.
significance
Listed as a contributing property on the National Register of Historic Places; the building has also been known as the Broadway Department Store, the Junipero Serra Building, and the Junipero Serra State Office Building.
nearby
- Judson Rives Building
- Title Guarantee and Trust Company Building
- Million Dollar Theater Building
- Continental Building
- Bradbury Building
- Security Building